modulus blog

Google vice-president of search product and user experience, Marissa Mayer made an interesting observation recently, when speaking of on-line newspapers:

I can go to various newspapers and when you scroll down to the bottom, what do you do next? There were related stories and related videos but those were up on the top. So now the most committed user – the one that reads through the entire piece – is now looking at the bottom of the page with nothing to do.

It is well worth while looking at each of your web pages with the specific aim of ensuring that there is something engaging to reward your most committed site visitors, at the end of each article, at the bottom of each page. This is especially true for longer articles or pages.

Tags: website development

This entry was posted on Sunday, June 14th, 2009 at 11:28 am and is filed under good practice, website development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.